Position Your Brand With Precision Listen to this post: https://www.enthusecreative.com/wp-content/uploads/2021/05/Position-Your-Brand-With-Precision.mp3 Positioning is the intentional effort on the part of a brand to establish a distinct, favorable, and memorable impression in the mind of its customers. It is a foundational part of any brand strategy process. Though some aspects of a brand’s positioning are beyond its…
Five Ways to Create New Content for Your Website Without Starting From Scratch This is a guest post from Jon DeNunzio, who runs Squarely Digital, an online marketing agency based in Alexandria, Va. You’ve heard of claustrophobia and arachnophobia. What about vacansopapurosophobia? Vacansopapurosophobia can cripple just about anyone who writes for a living. It’s the…
Digital Rules, But Print is Still Relevant Listen to this post: https://www.enthusecreative.com/wp-content/uploads/2021/04/Digital_Rules_But_Print_Still_Relevant.mp3 It’s no secret that we live in a digital-first world. From the time we wake up until we go to bed, we are constantly being interrupted and bombarded with brand messaging that comes to us via screens and digital media. Consider that, though…
The #1 Question You Should Be Asking I remember a year ago, about a week before COVID-19 showed up in our region, I was leading a discussion group of business owners. I had planned questions around the relationship between creativity and productivity and some other related topics. There was one guest, who had engaged in…
Brand Equity: Perception is Position “Perception is position.” I have become fond of this phrase because it helps me frame for my clients the importance of developing a brand that is not only well-known, but is also valued and trusted. This relates to the idea of brand equity. Brand equity is something most people understand…
Part 5, Show Off (Your Experience & Your Expertise) We’ve made it to Part 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. Part 2 outlined why it is important to Know…
Show Up (Be Regular and Be Relevant) This is Part 4 of 5 of our Digital Brand Strategy Blog Series. Part 1 served as a high-level overview of digital brand strategy and why it is important for your business to have and implement one. In Part 2, we looked at the importance of Knowing Yourself…
Digital Brand Strategy Series, Part 3: Know Your Audience (Anticipate and Ask Questions) We have recently begun a series on Digital Brand Strategy. This is the third part of this 5-part series. In Part 1, we outlined a high-level overview of digital brand strategy and why it was critical for organizations to have one in…
Digital Brand Strategy Blog Series, Part 2: Know Yourself (Define & Differentiate) We recently started a blog series on Digital Brand Strategy. This is the second part of this 5-part series. In Part 1, we introduced a high-level overview of digital brand strategy and discussed why it was critical for organizations to have one in…
