Your Brand is Not About Your Mark; It’s About The Mark You Make You have doubtless heard some variation of this expression: Your brand is not what you say it is, your brand is what your customer says it is.” This statement is largely true, for your brand sits at the axis of your positioning…
Positioning Your Brand as a Premium Brand Recently, we looked at how you can build a premium brand and reasons why you might want to do this. Every day, business owners must make intentional, informed, decisions about how their brand is going to show up in the marketplace. How you position your brand is one…
Positioning Your Brand as a Premium Brand In our client work, not only do we help people to build brands, we also help them decide what type of brand to build. In the brand building process, there are many positioning approaches you can choose. Some will focus on price, desiring a brand that is always…
The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features In our most recent blog, we discussed the notion that it is more advantageous to businesses to employ strategies that speak to feelings rather than just listing features. This is true because feelings create more connection between the brand and customer, and ultimately this…
The Power of Emotional Branding: Don’t Just Tout Features, Touch Feelings When was the last time you took a long look inside your refrigerator, pantry or closet? It may have been a while, but I bet if you were to look in those places, you’d find at least a few brands that you’ve bought or…
What are the Benefits of Working with a Brand Strategist? In our recent blog posts, we have discussed the work that brand strategists do, the skills they possess and the tools they use to deliver their strategic solutions. Now, we want to turn our attention to the benefits for small business owners when they decide…
What Tools Do Brand Strategists Use? In our previous pieces in this series, we examined the work that brand strategists do (link) and looked at some of the most important skills that brand strategists need to have (link). Brand strategists are thinkers who dive deeply into their client’s business, product or service, to examine its…
What Skills Does a Brand Strategist Need? An effective brand strategy is a vital step to solving key challenges with how your business is developed and perceived in the marketplace. In our previous blog, we examined the work that brand strategists do. To summarize, we identified that brand strategists work to understand a business, product…
What Does a Brand Strategist Do? My first few years I was in business, I thought of myself strictly as a graphic designer, and I would always introduce myself at networking events that way. However, when I would try to give prospects more context to the way I developed solutions and the value I provided…
Become Indispensable with Brand Expression and Brand Experience There are literally millions of brands in the world. How do you make your brand invaluable and indispensable? One thing that every business owner wants their customers to have is brand loyalty, where enthusiastic, recurring customers share an undeniable, irresistible connection to the brand and feel like…