3 Overlooked Places to Implement Branding Your brand shows up everywhere. Most people are aware that a brand is more than a logo, but have you considered the full array of implications that your brand carries? Just like an idea takes root, your brand is also present in every part of your company’s existence. It’s…
Branding Strategies to Attract Younger Clients By Richard Holbrook III In today’s digital age, branding has become more prevalent and important than ever as companies rely on various platforms to promote and market their products and services. A strong and cohesive brand presence across multiple platforms like websites, pamphlets, and social media accounts can contribute…
3 Questions Your Brand Must Answer Most people understand that brands are more than just logos. Your brand is also the answer to a series of questions that deals with more than just what your business does or the product it sells. You’ve likely heard of the concept popularized by Simon Sinek of “starting with…
3 Ways to Use Search Intent to Boost Search Engine Optimization Your business offers products and services that you know people need. You’ve narrowed down your target audience, and have even created a presence for yourself online through a website and social media. So why is your traffic still slow? It is most likely because…
Overcoming Obstacles to Content Creation We engage businesses today primarily through a digital experience. According to a 2018 Marist University survey, 69% of the respondents reported shopping online as opposed to not shopping online. This is not breaking news. We’ve been living in a digital world for years. For businesses, this means acclimating to the…
Guide to Asking for a Review Reviews aren’t just a written recommendation of a job well done. They are a mirror reflecting the traits shown and benefits given as you’ve completed your work. It is evidence that you show up and fulfill what you said you would do. Reviews are the 4th R to our…
Guide to Asking for a Referral People do business with brands they know, like, and trust. Getting others to know and like your brand takes effort, but can be accomplished fast with the right strategy. It’s implementing trust in your audience that takes more time. A referral means someone you know is willing to recommend…
Positioning Your Brand as a Premium Brand Recently, we looked at how you can build a premium brand and reasons why you might want to do this. Every day, business owners must make intentional, informed, decisions about how their brand is going to show up in the marketplace. How you position your brand is one…
Positioning Your Brand as a Premium Brand In our client work, not only do we help people to build brands, we also help them decide what type of brand to build. In the brand building process, there are many positioning approaches you can choose. Some will focus on price, desiring a brand that is always…
The Power of Emotional Branding: 3 Reasons Why Feelings Beat Features In our most recent blog, we discussed the notion that it is more advantageous to businesses to employ strategies that speak to feelings rather than just listing features. This is true because feelings create more connection between the brand and customer, and ultimately this…