Strategy Precedes and Prepares Design

Strategy precedes design. Before we can design a solution, we must define the problem. Our brand strategy process allows us to identify obstacles to and opportunities for growth for a new or repositioning business brand. We ask hard questions and pursue answers through research, competitive and data analysis and other tools and techniques. This approach allows us to emerge with insights that give clarity to our clients and the way forward. This is the fuel for our creative process.