The Ultimate Guide to Building Your Brand Using Thought Leadership Within all industries, verticals, and professions, many seek to bring awareness to their personal or organizational brand and build credibility without traditional advertising or promotional methods. They attempt to differentiate themselves by educating audiences, advancing innovative ideas, or taking unique stances on things that appear…
Details
Overcoming Obstacles to Content Creation We engage businesses today primarily through a digital experience. According to a 2018 Marist University survey, 69% of the respondents reported shopping online as opposed to not shopping online. This is not breaking news. We’ve been living in a digital world for years. For businesses, this means acclimating to the…
Details
Guide to Asking for a Review Reviews aren’t just a written recommendation of a job well done. They are a mirror reflecting the traits shown and benefits given as you’ve completed your work. It is evidence that you show up and fulfill what you said you would do. Reviews are the 4th R to our…
Details
Guide to Asking for a Referral People do business with brands they know, like, and trust. Getting others to know and like your brand takes effort, but can be accomplished fast with the right strategy. It’s implementing trust in your audience that takes more time. A referral means someone you know is willing to recommend…
Details
4 Ways to Build Your Reputationships In our recent Lunch & Lab on the 4 R’s of Brand Building, we discussed the importance of building what we called Reputationships as a key brand building skill. Reputationship is of course a combination of the words reputation and relationship. Reputationships are professional introductions or acquaintances, usually through…
Details
3 Types of Research That Every Business Should Use for Brand Building In today’s marketplace, every business can and should be doing research to help grow its brand. Research is one of our 4 R’s of Brand Building that any business can do while still focusing on their major revenue-producing activities. Research is broadly defined…
Details
What Bel Air Teaches Us About the Creator Economy Now, this is a story all about how content got flipped-turned upside down And I’d like to take a minute Just sit right there I’ll tell you how regular people got rich from content they share… Growing up in the 90’s, the NBC sitcom, The Fresh…
Details
Why Should Businesses Leverage the Creator Economy? The Creator Economy is the physical and digital marketplace shaped by content creators who build and grow their brands and business opportunities by leveraging their audience. New technology and tools have increased the ease and pace with which individuals are turning their passions into profitable pursuits. In the…
Details
What is the Creator Economy (and Why It Could be the Future of Branding)? Creating content and the strategy for deploying that content are two essential components of doing business in today’s post-pandemic, digital marketplace. New technology and tools have increased the ease and pace with which individuals are turning their passions into profitable pursuits.…
Details
Your Brand is Not About Your Mark; It’s About The Mark You Make You have doubtless heard some variation of this expression: Your brand is not what you say it is, your brand is what your customer says it is.” This statement is largely true, for your brand sits at the axis of your positioning…
Details