Ridgewood Concert Band (RCB) is an award-winning community band based in Ridgewood, NJ and made up of people from all walks of life. RCB annually sponsors a series of themed concert events and for its 2012-2013 season, RCB tapped Enthuse Creative to reimagine the series' promotional posters. The goal was to create a fresh visual appeal and generate increased interest for the popular concerts. Enthuse Creative relished the opportunity to create bold new designs that added a contemporary and youthful flair to the more traditional image the band had used in the past. Each poster was reproduced at various sizes and in various formats. The posters are designed to be unique, stand-alone pieces that also function together as part of a unified system to enhance the RCB brand position in the local community and expand its appeal to a wider audience.